About the event
For its “Share a Coca-Cola” campaign, Coca-Cola ran a pop-up brand activation at Val d'Europe, the large Klépierre shopping centre in Serris, Seine-et-Marne, right next to Disneyland Paris. The idea: to meet visitors during a flash event, on a very hot day.
Several pop-up stands, Coca-Cola branded trucks, dedicated dressing and a team on the ground turned the area around the centre into a place to meet the brand. Passers-by received a free ice-cold can, could enter prize draws and have their can personalised with their first name, free of charge.
Deliteshot was asked to produce the campaign's promotional video, from preparing the shoot to covering it on site.
The challenge
A flash event offers no second chance. The activity happens once, in real conditions, with no rehearsal and no possibility of a retake. For a promotional video, that means knowing in advance what to film, and being able to adapt to what actually happens on site.
The campaign combined several constraints specific to filming an event at a shopping centre:
- A spread-out setup: several stands and trucks to cover, with different activities.
- An audience on the move: passers-by rather than a seated audience, whose spontaneous reactions cannot be staged.
- The intense heat: a gruelling day for both crew and equipment, with outdoor light to control.
- A visually demanding brand: the red and the logos must stay accurate and legible on screen.
- A short format: the whole spirit of the event had to fit in under a minute.
The objectives
- Show the scale of the setup: pop-up stands, trucks and decoration.
- Capture the free can giveaway and the response from passers-by.
- Highlight the interactive moments: prize draws and cans personalised with first names.
- Convey the energy of the event in a short video.
Our approach
1. Writing the brief
The project began before the day itself, with writing the brief. This document frames the assignment: what the video must convey, the moments not to miss and the expected format. At a pop-up event, it is what tells the videographer immediately where to focus.
2. Planning the shoot
Planning then organised coverage of the day: the stands and activities to film, and how the shoot would run on site. This preparation limits surprises and leaves more freedom to capture spontaneous moments.
3. Sending the right professional on site
A freelance videographer was then sent to Val d'Europe to provide the video coverage, working from the brief and shooting plan prepared in advance. This is how we work today with Deliteshot: a professional on the ground, and a single point of contact from brief to delivery.
The result
The campaign resulted in a 53-second promotional video, published on 3 July 2025. Short and designed for social media, it extends the life of a brief event and shows it to everyone who wasn't there.
Why film a pop-up brand activation?
A brand activation, or street marketing campaign, only directly reaches those present. Video extends its reach: it can be published on social media, shown to teams and partners, and serve as a reference for future campaigns. It is also a lasting record of something temporary by nature.
Frequently asked questions
How do you prepare to film a flash event?
By setting a clear brief and a shooting plan: the key moments, the locations, the video format and how the day will run. Since nothing can be redone, this preparation matters as much as the shoot itself.
What format should you choose for a brand activation video?
A short duration works well for Instagram and other social media. The format depends mainly on where the video will be shown, which should be defined in the brief.
Do you work in shopping centres and in the Île-de-France region?
Yes. Deliteshot covers corporate events in Paris and the Île-de-France region, across France and in Canada, in both photo and video.